It was talking my cousin sometime ago and I was fascinated to hear about his mornings, from the time he wakes up to the time he leaves for work. His narration got me thinking of my mornings and that of the members in my household. We have all heard about the strange rituals some of the sports celebrities perform before, during and after their games. It is amazing how every one of us have such a unique and yet eternally repetitive behaviors, whether it is by day part, week days, monthly or even annually. It sometimes feels like we are slaves to our schedules and rituals, and days when these schedules fall apart it throws us into a state of disarray. A sense of disorder takes over and it often feels like things are quite working out. Could it just be that these repetitions create a sense of HOPE?

From the more mundane things like the lights turning on when you flip the switch to getting the top grade or promoted in your career for the investing hard work in your work or a course. In a world where brands convey trust, wouldn’t it be great to build a ritual into the brand experience whether through packaging or form. Hope is the light at the end of the tunnel, Cicero said “While there’s life there’s hope”.

May be creating rituals may create hope, let my brand enable the hope mom desires!