Coors looks to women to boost beer sales. (more)
Despite drop in fuel prices, airlines are still charging checked-baggage fees. (more)
The marketing budgets of powerbrands can hide some truly awful strategic thinking. (more)
Call it covert marketing or a smart move -- sportswear giant Reebok has perhaps managed to come up trumps against Nike. (more)
Store brands have come a long way, and they're paying off for grocers. (more)
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When baseball great Mike "Moose" Mussina was an economics major at Stanford, "he wrote a thesis on the wisdom of signing a professional baseball contract out of college rather than high school," reports Allen Barra in the Wall Street Journal. (more) |
General Mills Inc. gained market share in brands like Cheerios and Yoplait yogurt this fall, even though prices for those items were higher than last year. (more)
Nike beats downturn and boosts profits. (more)
Procter & Gamble, the world's largest advertiser, cut its US ad spending by nearly 6 percent in the first nine months of 2008. (more)
Toronto cinema experimenting with serving popcorn with beer and wine. (more)
The eight reasons GM's marketing efforts have failed so catastrophically. (more)
It’s an interesting switch in marketing strategy, made just before what should have been the biggest selling season for both digital audio players and hand-held game machines. (more)
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The retail environment is a hothouse for national brands. By John Wilkins. (more) |
Coca-Cola: i09 outlook targets packaging. (more)
Dori Molitor"Dori Molitor is CEO and founder of WomanWise - the premier expert..."
Ted Taft"Broad experience working with manufacturers, distributors, and re..."
Martin Bishop"Martin Bishop is Director of Brand Strategy at the San Francisco ..."
Michael Shinall"Expertise in manufacturer/retailer issues; new product introducti..."
