Originator of co-marketing, a process by which leading manufacturers work proactively with leading retailers to help them understand and develop a strategic package goods approach to marketing their stores.

Chris consults on co-marketing, category management and trade management analysis, trade spending analysis in the emerging produce markets, account-specific annual category business plans, private label, sales training and organization and ECR.

At Sage Worldwide (div. Ogilvy & Mather) was senior partner/managing director. Also with Glendinning Associates as president of sales consulting division and held sales positions at Bristol-Myers' Clairol Division and Procter & Gamble.