Greg Osenga, managing director, analytical and information sservices for Hawkeye, began his career as a marine biologist analyzing the mating rituals of crabs. So, you may ask, how does that apply to direct and loyalty marketing? The answer is simple.

For the past 17 years, Greg has focused his analytical mind on the science of human nature. No one is better than Greg at sifting through seas of data, finding people who have the highest propensity to buy, and marrying them with brands and products.

His creative approach has proven successful. And it shows in the returnon investment (ROI) he's delivered for clients like Bank of America, WellPoint, Blockbuster Entertainment, Cracker Barrel, Best Buy, Godiva, Lowe's Home Improvement Center, Agilent Technologies, Optimum Lightpath and Pizza Hut.

It's also why he's been asked to share his experience at numerous national and international Direct Marketing Association events and why he's been Chair of the DMA's Council for the past two years. So what does Greg do in his spare time? He'll tell you he's cranking up the Harley and heading for the hills this weekend. But we think he's going to the beach.