Robin Austin is President and Founding Partner of Now, Inc., a consulting firm dedicated to driving business growth through innovation. As co founder of Fusion 5, his creative leadership gave the company a unique positioning over its competition.

With the creation of "Episodic Marketing" Robin devised a marketing tool that uniquely connected the consumer passions to the brand in an ongoing and intriguing fashion. As he says "If you can't talk about it don't do it".

Robin is a true pioneer and recently has lead team efforts that include the launch of the Ford Focus, Vanilla Coke, the re-launch of the Dodge Ram truck and the restaging of Miller Lite beer.

Robin, together with Patrick Meyer his longtime business partner (since 1987) have pushed for new ways to drive marketing growth when the industry has seemed to be stuck doing the same old things. In founding NOW together with Patrick he says "It's about a totally 'NOW empowered' consumer -- whose behavior and adoption of new technology, shopping alternatives, information sources, plus word-of-mouth on steroids -- is obsolescing business models and brands all around us." He added, "Every minute the consumer is moving further away from your business model."

Robin was born in England and moved to the USA with Young & Rubicam over 20 years ago. After spending a total of 4 years with Y&R, Robin joined Marketing Corporation of America where he played a key role for 12 years.

Robin has used both his left and right brain to help many of these top companies grow over the years, they include: Miller Brewing, the Coca Cola Company, RJR, Kraft General Foods, Nike, The FORD Motor Company, Daimler Chrysler, American Express, and Matel Toys.